Knox's Shorthorn Cattle T-Shirt — A Renewed Tradition for the Next Generation
Shorthorn Youth Development Fund - Grow the Check
Every dollar added here goes directly to the Shorthorn Youth Development Fund and will be included in the donation Knox presents at the National Junior Shorthorn Show on June 20.
Knox's original goal was to donate $500. You all had other ideas.
Now he's tracking every shirt, every state, and every dollar added to the thermometer.
If you'd like to help push the total even higher, add an optional donation to your order.
V8 Ranch will continue matching Knox's SYDF dollars, dollar for dollar, through June 19.
Add a donation. Grow the check.
Enter Amount
Save $5.99 — get the matching set
The Knox Pack includes this shirt and a youth size together for $35.99. Made for dad-and-kid, mom-and-kid, grandparent-and-kid, or whichever combination you've got.
ABOUT THIS SHIRT
Knox is eight years old. This is the first product he's ever designed, priced, and brought to market — a Shorthorn cattle t-shirt that reads "A Renewed Tradition for the Next Generation." He picked the design. He picked the color. He sat in on weekly Zoom calls with our team, learned what a P&L is, and figured out who his customer was. (At one point he thought "customer avatar" meant the blue people from the movie.)
Adult and youth sizes available. Heather maroon. Soft cotton-poly blend with a vintage halftone illustration of a Shorthorn heifer and the V8 shield.
WHAT YOUR PURCHASE DOES
• 10% of every sale goes to the Shorthorn Youth Development Fund
• V8 Ranch matches dollar-for-dollar through June 19
• Knox hands the combined check at the National Junior Shorthorn Show on Saturday, June 20
• The rest goes toward earning his Nintendo Switch 2
THE STORY
Knox wanted a Nintendo Switch 2. We told him he'd have to earn it — not from chores, not as a gift. So he pitched us on a t-shirt. He picked Shorthorns because that's the breed he competes in. He picked the percentage donation because, in his words, "people will like that better."
Shorthorn Youth Development Fund - Grow the Check
Every dollar added here goes directly to the Shorthorn Youth Development Fund and will be included in the donation Knox presents at the National Junior Shorthorn Show on June 20.
Knox's original goal was to donate $500. You all had other ideas.
Now he's tracking every shirt, every state, and every dollar added to the thermometer.
If you'd like to help push the total even higher, add an optional donation to your order.
V8 Ranch will continue matching Knox's SYDF dollars, dollar for dollar, through June 19.
Add a donation. Grow the check.
Enter Amount
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Shorthorn Youth Development Fund - Grow the Check
Every dollar added here goes directly to the Shorthorn Youth Development Fund and will be included in the donation Knox presents at the National Junior Shorthorn Show on June 20.
Knox's original goal was to donate $500. You all had other ideas.
Now he's tracking every shirt, every state, and every dollar added to the thermometer.
If you'd like to help push the total even higher, add an optional donation to your order.
V8 Ranch will continue matching Knox's SYDF dollars, dollar for dollar, through June 19.
Add a donation. Grow the check.
Enter Amount
